Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Biblio Smiles
When You're Here, We'll Make a Book Nerd Out of You
 
International Access
Global Shipping Options Available
Home About Us News Our Blog Our Catalog My Cart My Account Track Shippment Contact Us
  Our Catalog   Motivational

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series)


Save 1% on the The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series) by Routledge at Biblio Smiles. Hurry! Limited time offer. Offer valid only while supplies last. The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough


Product Description

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to:

  • introduce the social science perspective on persuasion

  • enhance understanding of persuasion theories and research

  • highlight the major issues discussed in the field of persuasion research

  • explore the complexities and subtleties in the dynamics of everyday persuasion

  • raise awareness about the ethics of contemporary persuasion.

New to this edition are:

  • 2008 election examples interspersed througout the text

  • focused discussions on compliance-gaining and negative advertising

  • examples of strong attitude, such as the pros and cons of using animals in research.

Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

Additional Information

Manufacturer:Routledge
Publisher:Routledge
Studio:Routledge
EAN:9780415805681
Item Weight:1.75 pounds
Item Size:0.75 x 9 x 9 inches
Package Weight:1.6 pounds
Package Size:7.4 x 1.1 x 1.1 inches

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series) by Routledge

Buy Now:
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series)

Brand: Routledge
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$80.95
$80.91


Quantity:  

 


View More In Motivational.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by Routledge, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Last:
Email Address:
Your Message:

Related Best Sellers


ean: 9780910187084, isbn: 0910187088,
The Economics Press proudly presents The Best of Bits & Pieces a collection of the most loved and requested anecdotes, quotes, touches of humor, bits of wisdom, and success stories from the magazine. It's motivating . . . amusing . . . eye-opening . ...

ean: 9781591840336, isbn: 1591840333,
A founder of the Corcoran Group real estate company describes her hard-working childhood and the lessons she learned from her mother and through her business experiences that enabled her to become one of the most successful entrepreneurs in the count...

ean: 9781476740843, isbn: 1476740844,
The twenty-fifth anniversary of this beloved bestseller is celebrated in Prefaces by Oprah Winfrey and Maya Angelou and contains a new Foreword by the author, website links, and a new Study Guide to help readers find even deeper meaning and fulfillme...

sku: 703498665, ean: 9780425108048, isbn: 042510804X,
A common-sense approach to achieving success in one's life offers workable, step-by-step methods and positive visualization techniques to help readers personalize goals, trust creativity, transcend old beliefs and limitations, and transform positive ...

ean: 9780553379815, isbn: 055337981X,

ean: 9780849903786, isbn: 0849903785,
Some people are in the "balcony" of your life, cheering you on, energizing you with their affirmation. Others are in your "basement" doing exactly the opposite. This book is about being a "balcony person."...

ean: 9780553583182, isbn: 0553583182,
This book will give you the key to the most awesome power within your reach!This remarkable book has already helped readers the world over achieve the seemingly impossible just by learning how to bring the incredible force of the subconscious under t...

sku: 9781594630798, ean: 9781594630798, isbn: 1594630798,
Two neurolearning experts reveal the hidden benefits of having a dyslexic brain. In this paradigm-shifting book, neurolearning experts Drs. Brock and Fernette Eide describe an exciting new brain science that reveals that people with dyslexia have u...

ean: 9780968164501, isbn: 0968164501,
This book illuminates and creates an appreciation for the mystical link between the psycho-logical and spiritual nature of life. It reveals a simplicity beneath the complex workings of the mind and the principles behind the creation of our life exper...

mpn: bibliography, index, ean: 9780060419875, isbn: 0060419873,
A statement on self-actualisation and data. Applications are made to the theories and science of personality, psychotherapy, personal growth and general psychology....



Privacy Policy / Terms of Service
© 2018 - bibliosmiles.com. All Rights Reserved.