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Human Motivation


Mega Sale! Save 21% on the Human Motivation by Brand: Cambridge University Press at Biblio Smiles. Hurry! Limited time offer. Offer valid only while supplies last. Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist


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Human Motivation, originally published in 1987, offers a broad overview of theory and research from the perspective of a distinguished psychologist whose creative empirical studies of human motives span forty years. David McClelland describes methods for measuring motives, the development of motives out of natural incentives and the relationship of motives to emotions, to values and to performance under a variety of conditions. He examines four major motive systems - achievement, power, affiliation and avoidance - reviewing and evaluating research on how these motive systems affect behaviour. Scientific understanding of motives and their interaction, he argues, contributes to understanding of such diverse and important phenomena as the rise and fall of civilisations, the underlying causes of war, the rate of economic development, the nature of leadership, the reasons for authoritarian or democratic governing styles, the determinants of success in management and the factors responsible for health and illness. Students and instructors alike will find this book an exciting and readable presentation of the psychology of human motivation.

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Manufacturer:Cambridge University Press
Brand:Brand: Cambridge University Press
Publisher:Cambridge University Press
Studio:Cambridge University Press
EAN:9780521369510
Item Weight:2.4 pounds
Item Size:1.57 x 9.09 x 9.09 inches
Package Weight:3.23 pounds
Package Size:7.44 x 1.53 x 1.53 inches

Human Motivation by Brand: Cambridge University Press

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Human Motivation

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